Question: MySpace, YouTube, when your company’s major revenue stream skews young, becoming an expert at the “next big thing” matters. Targeting the youth market, be it a product or service, requires different tactics. Here, four brand managers talk about how the conversation and vehicles for connecting to younger demographics—from tweens to college-age—is changing and how they keep up. Response: Meredith Foellmi, Director of Youth Programs | Epicentre, San Diego.

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